Building a digitized convenience store network for Bharat

500 Million consumers live in India’s small towns + rural. With rising incomes, these consumers are becoming increasingly aspirational, yet are restricted to local micro kiranas who offer limited value and assortment.

Frendy is addressing this gap by building modern convenience stores offering a “Better shopping experience” to these consumers — a $600 Billion Market by 2032.

Frendy Marts additionally utilize our proprietary digital apps and hub & spoke distribution model to serve a wider range of Micro Kirana & their customers in the rural catchment areas.

We're Featured In

2000+

Frendy Micro-Kiranas

300+

Private Label Products

25+

Marts

Who we are

About Frendy

Why Choose Frendy

Goodwill of Frendy

Leverage the established reputation and goodwill of the Frendy brand

Single Point Procurement

Simplified inventory management through a single procurement source

Better Margins

High margin private brand products added to enhance profit margins

15 Days Store Opening

The store can be operational within 15 days from the start of the process

Minimum Guarantee

Assured minimum revenue or support terms as per agreement

Guide by Industry Expert

Industry expert guidance provided for efficient store operations

Advance Tech Platform

System based best operations practice like ARS, Aging inventory management etc

Marketing Support

Comprehensive marketing assistance to boost store visibility and sales

Frendy Private Label

300+ SKUs

Higher Margin Private Label Product Range

Frendy Marts Supplement Their Neighborhood Retail Business With B2B Supply To & B2B2C ECommerce Via These Micro Kirana's

Team Bharat

Founding Members

Sameer Gandotra

Gowrav Vishwakarma

Harshad Joshi

Ninad Patel

Team Bharat

Meet Our Team

Jogendra Shah

Deepak Jethva

Rajendra Panchal

Rakesh Sinha

Saddam Chouhan