About Us
Frendy is a tech-enabled network of grocery Mini marts & micro kiranas for smaller towns and rural India. Frendy’s network consists of franchised Frendy Marts digitally connected to a cluster of existing Micro kiranas. The Frendy Marts provide a “better daily shopping experience” to customers and are typically 600 -1000 sq. ft in size offering 1,000 to 2,000 products. Frendy Marts offers grocery products and all the national & local FMCG brands as well as a range of private label products of the same name across categories like cleaning essentials, groceries, kitchens, accessories and tools, and pooja needs.
Based in Ahmedabad, Gujarat, Frendy was founded in 2019 by Sameer Gandotra, an MBA from the Wharton School and serial entrepreneur, Harshad Joshi a graduate from ISB, IRMA, and ex-Walmart & Metro Cash & Carry, and Gowrav Vishwakarma, a serial tech entrepreneur.
Frendy offers an omnichannel experience to consumers in smaller towns and rural areas; giving their customers access to a wide range of products at affordable prices with deals & offers seen in modern retail, an in-store experience with a neat & clean environment where consumers can browse & make their own choice, and earn loyalty points while ordering online or offline. This as a whole makes “daily shopping better”
Key Highlights
- With its business catering to over 1 lakh households, Frendy plans to use its consumer insights to build the world’s largest network of convenience stores.
- Frendy currently has 20 MARTs in North Gujarat & Saurashtra, 2,000 micro-stores, and 300 + private label SKUs with Products ranging from beauty essentials to cleaning essentials, grocery, kitchen, accessories and tools, and pooja needs.
- Frendy solves a wide range of problems for consumers in smaller towns for whom Kiranas (who are poorly stocked & have high prices) are often the only choice, where Modern supermarkets are not easily accessible and unviable and whereas Qcommerce hasn’t yet reached these smaller centers as their focus is on penetrating the top 10 cities in India & e-commerce suffers from trust & last mile friction
