Building a digitized convenience store network for Bharat
500 Million consumers live in India’s small towns + rural. With rising incomes, these consumers are becoming increasingly aspirational, yet are restricted to local micro kiranas who offer limited value and assortment.
Frendy is addressing this gap by building modern convenience stores offering a “Better shopping experience” to these consumers — a $600 Billion Market by 2032.
Frendy Marts additionally utilize our proprietary digital apps and hub & spoke distribution model to serve a wider range of Micro Kirana & their customers in the rural catchment areas.
We're Featured In
2000+
Frendy Micro-Kiranas
300+
Private Label Products
25+
Marts
Who we are
About Frendy
Why Choose Frendy
Goodwill of Frendy
Leverage the established reputation and goodwill of the Frendy brand
Single Point Procurement
Simplified inventory management through a single procurement source
Better Margins
High margin private brand products added to enhance profit margins
15 Days Store Opening
The store can be operational within 15 days from the start of the process
Minimum Guarantee
Assured minimum revenue or support terms as per agreement
Guide by Industry Expert
Industry expert guidance provided for efficient store operations
Advance Tech Platform
System based best operations practice like ARS, Aging inventory management etc
Marketing Support
Comprehensive marketing assistance to boost store visibility and sales
- No need to visit distant wholesale market
- One stop supply + delivery
- Omnichannel builds Trust – know Mart owner and can speak to him to resolve any issues
- Reduced cash cycles via frequent restocking
- Revolving Credit in future
- Commission from endless aisle – wider assortment of products sold to consumers via digital app
- Higher earning from Frendy Private Label
- Branding & Marketing tools
- Retail Training
- Community & Status
Frendy Marts Supplement Their Neighborhood Retail Business With B2B Supply To & B2B2C ECommerce Via These Micro Kirana's
Team Bharat
Founding Members
Gowrav Vishwakarma
- • Xavoc Technospace
- • Nebula Infra
- • Startup advisor to Rajasthan Govt.
Harshad Joshi
- • 30+ years of Retail
- • First 5 hire of Walmart India’s
- • Amul, Metro Cash & Carry, Maahi Milk, Govardhan Ghee, ISB, IRMA
Team Bharat
Meet Our Team
Jogendra Shah
- • 20+ Years in Retail
- • Aditya Birla More stores, Adani Retail, Spencer's Retail
Rajendra Panchal
- • 24 Years in Retail
- • Metro Cash & Carry, OSIA Mart, Big Basket, Reliance Mart, Star Bazaar
Saddam Chouhan
- • 6+ yrs in Tech Development
- • Aishbiz-Chandigarh - micro business app development
