How it Works

Frendy Marts Supplement Their Neighborhood Retail Business With B2B Supply To & B2B2C ECommerce Via These Micro Kirana's

Frendy Marts utilize our proprietary digital apps and hub & spoke distribution model to serve a wider range of Micro Kiranas & their customers in the rural catchment areas.

Operational Model

  • One-stop supply to Micro Kiranas in a 5 km radius with delivery twice or three times a week
  • Easy ordering on the App as well as offline via contacting the Mart

Tech

Micro Store App

  • Can restock their store
  • Can order on behalf of their customers
  • Whatsapp share of products, deals, offers
  • WhatsApp engagement with Thank you cards, Seasons Greetings, Daily Horoscope, Price Comparisons, Quotes of the Day
  • 3 ways chat with Mart Owner + Frendy to resolve any disputes

Operational Model

  • Micro Kiranas provide the Frendy App to their customers
  • 1000 additional grocery + SKUs from Mart listed on the App
  • 5000 General Merchandise at Frendy’s central warehouse
  • Customers can order directly on the Frendy App or get assisted by the Micro Store
  • Last mile via Mart

Tech

Customer App

  • Vernacular app & search function
  • Can track orders made on behalf by the Micro Store Owner